Restarting my motoring films in 2020

I’ve produced a new classic car film, and I’m not sure how we got here.

It’s been one heck of an adventure so far, producing motoring films, car reviews and petrolhead adventures for the past seven years.

In that time, I’ve filmed 45 videos, and my YouTube channel has clocked up over 2 million views!

In 2013 I had a Peugeot 205 GTI sat in the garage, and was curious as to how possible it would be to make a video review of the car, using only my iPhone – no microphone, stand or anything.

Not much has changed in the way I produce my films – my actual phone still doubles up as camera, though I now airdrop all shots to an iPad to edit, and I use a GoPro for the odd shot – particularly in-car.

I’ve received a lot of support, without which there’s no way I would have been able to put such a library of videos together.

Thanks to the people who have trusted me with their cars, the people who have driven for me, the people who have watched and shared my videos, and above all my wonderful family for their faith in what I’m doing.

I stopped producing the films for a while, as I needed to refocus and understand why I make them. And I realised it’s because I simply enjoy driving cool cars, and sharing the experience of motoring with like-minded enthusiasts.

If that’s you – I hope you’ll join me on the next part of the adventure.

Here’s my new film, starring the Alfa Romeo Alfasud…

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Ten years of rally TV!

As 2020 beckons, I’ve finished my last rally tv show voiceover of the year – and indeed the decade.

In 2009 I sat in a tent in Radnor Forest with Wayne Goldring, and between us we combined our visions for how we might reinvent Rally tv coverage, along with some talented people who ten years on we are lucky to call very good friends.

This was a vision which saw me put my own competition plans on hold (well, a man can only have so many hobbies, right?!).

Ten years later, and it feels surreal to look back. We have been on one heck of an adventure. One which has taken us to the WRC and back, and one which saw us hired to produce the official coverage for the British Rally Championship in our tenth year.

We all grew up watching the BRC on TV, and indeed many of our heroes featured in that coverage. Both on, and off the stage.

2019 also saw us cover some brand new closed road events, which collectively appear to herald a renaissance for the sport of rallying. Events like the North West Stages, the Three Shires Stages Rally and Wales’ first closed road event, Rali Bae Ceredigion.

A highlight of the year was rekindling the format and themes of the ‘Rally Report’ nighty live shows on the Roger Albert Clark Rally, including the famous studio leaderboard, (Watch this space – we have plans for that!).

One of our proudest achievements though, has to be our long standing partnership with the BTRDA; without doubt the UK’s – and possibly even the world’s best gravel rally championship.

With some further innovations to step the coverage up for next year, and and the BTRDA Rally Committee’s ambitious plan to combine the gravel and asphalt championships, you don’t need 2020 vision to appreciate that the next decade looks set to be a exciting one for the BTRDA.

It’s always important to remember that, while we came into this for the rally cars, and the iconic special stages, it’s the people that make the adventure what it is.

So as we stare down the carburettor trumpets of a new decade, I’d like to thank everyone who’s been on this adventure with me so far, reflect on those who are painfully not with us to witness this exciting new chapter, and look forward to all the new people I’ll meet in the sport in 2020.

Thanks for the support, best wishes to you and your families for Christmas 2019. 🚗🎥

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RAC Rally – the ultimate UK rally?

When I was a kid, I’d chase the Yorkshire leg of the RAC Rally with my Mum and Dad, and my little brother. Rallying was our life.

Turns out it still is, and yesterday I finished my first RAC Rally…as a presenter.

We went across to Wales, up to Carlisle, further up to Scotland, and back to Carlisle again, joining thousands of competitors, officials, volunteers and spectators on this epic rally pilgrimage.

This is my tenth year of presenting #RallyTV, and with my friends at Special Stage, we set ourselves a huge challenge; to produce a live ‘Rally Report’ show from locations along the route of the rally each evening, featuring coverage from all 32 stages and special features showcasing the cars and the people that make the RAC so special and unique.

We produced these shows with a crew of just four people; two camera operators, a producer and myself in a van which has been ‘adapted’ into a mobile studio, with a retro leaderboard and soundtrack throwing us back to the original rally report programmes that inspired us all in the eighties and nineties.

We were at the mercy of treacherous weather, of mobile phone signal and we’ve produced shows on location at cattle markets, remote country lanes, and Tesco car parks.

I consider myself very lucky to be on such an adventure.

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It’s Group B Jim, but not as we know it…

In 1984, a rather unusual Group B rally car won the African Rally Championship.

But this was no ‘ordinary’ Group B car; not along the usual lines of the monstrous rally supercars we’d seen tearing up the world’s special stages anyway.

In a classic tale of marketing-meets-motorsport, Peugeot wanted to push their rugged 504 pick-up to the African market, so they went really, REALLY rugged.

The 504 pick-up might stand out like a sore thumb on the French company’s list of homologated rally cars, but it was built for a job; and do the job it did.

A country mile (or two) behind the Group B supercars like Peugeot’s 205 T16, Allan Weston’s fascinating creation is head and shoulders above most things it now parks next to.

We were privileged to see this intriguing machine in action at our big Cadwell Park rally finale this year, as part of an eclectic mix of iconic demo rally cars.

What a sight, sound, and story.

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Closed Road Rallying comes to Wales – official TV coverage

The latest closed road rally to take advantage of new legislation for rallying on closed public roads, was the Rali Bae Ceredigion, and I teamed up with one of the biggest teams in rally media to present the coverage.

With more live coverage – including national and international rally presenters and legends of the sport providing punditry – than any other rally this year, it was an ambitious brief.

But what a fantastic event, and what a fantastic opportunity to be part of such a formidable media team.

Here’s the coverage, from Special Stage…

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Why Hyundai’s WRC Title Win is Inspiring

“Hi – I’d like to enter my Hyundai into your ‘Rally-inspired road car display’ please.”

A few years ago, you’d have read that email subject twice – maybe even three times, before chuckling and telling the whole office about it.

A Hyundai rubbing shoulders with giants of rallying like Subaru Impreza STIs, Mitsubishi Evos and Escort Cosworths? If I hit ‘accept’ on the entry, that would be irrefutable evidence of the Korean car manufacturer having successfully reinvented its brand to appeal to one of the most critical motoring audiences on the planet; the petrol head.

Of course, you could argue that had something to do with the fact that – as of today’s cancellation of Rally Australia amid terrible circumstances for locals – Hyundai is mathematically crowned as the Manufacturers’ World Champion. In fact, it probably has more to do with the journey Hyundai – the brand – has been on in order to arrive at this milestone.

The journey began back in 1998. Hyundai was not a cool brand to be a fan of; not with a model history that included cars like the Lantra and Pony. Not even with the marque joining the ranks of the world rallying elite, employing the likes of Alistair McRae to drive its Formula 2 ‘kit car’ version of the Coupe.

It’s a shame, because their road-going special edition, the F2 Evolution remains one of my favourite road cars (that I wish I’d owned).

I was actually pleasantly surprised to see a Facebook fan group dedicated to Hyundai’s debutant F2 challenger, boasting a whopping 344 followers. Directly underneath is a statement by Facebook, explaining that it is “trying to help people better understand the purpose of the page.”

I bet they’re struggling.

Next up was the Accent, a car that is arguably one of the best-looking cars of the early ‘WRC’ (World Rally Car) era of the World Rally Championship. It went OK too, taking a number of top ten finishes in its first season, and even taking a fourth place in Australia (ironically) in 2001 in the hands of Kenneth Eriksson.

Despite struggling to match the pace of the four big teams; Ford, Peugeot, Subaru and Mitsubishi, the evolution of the car continued to provide consistent top five finishes, and the firm’s relative inexperience at this level of the sport catapulted them into the spotlight, with the Accent filtering through to National competition, to good effect.

With four-time World Champion, Juha Kankkunen announced as the headline driver for the team in 2002, along with Freddy Loix and Armin Schwarz, Hyundai was starting to look like a serious player in the WRC, securing ‘best-of-the-rest’ status against Skoda in the 2002 standings, behind the big four.

The Accent, though remained a lowly hatchback and despite its ‘almost-glory’ in the World Rally Championship, the marque appeared to lack any real interest for its modest rally success, and was certainly not interested in leveraging it for marketing purposes.

This was confirmed when, part way through the 2003 season, Hyundai pulled the plug on its rally programme. This would certainly be written into the rally history books as the end of an era, but was not the end of the Hyundai rally story.

Hyundai would leave the World Rally Championship at the beginning of a period of decline in manufacturer backing, spelling a difficult time for the sport, which had no choice but to reinvent itself and try to find relevance to new audiences.

Hyundai, too would be doing the same, and by the time the company announced its return to the WRC, some nine years later in 2014 it was a very different Hyundai that you’d find on the rally stage, and indeed on the road.

This time, the Korean firm would find itself under the spotlight for all the right reasons, as credibly one of the ‘big four’ in a bold new era for the sport. With a new purpose-built factory facility in Germany, the firm made it clear very early on, it was not here to make up the numbers.

Belgian rally star, Thierry Neuville scored the brand’s first WRC podium at Rally Mexico, before stealing the show with his – and Hyundai’s – first rally victory in Germany; somewhat fitting given the location of the team’s shiny new base of operations.

In 2017, Thomas Schmid, Chief Operating Officer at Hyundai Motor Europe announced the firm’s intention to be the number one Asian automotive brand in Europe by 2021. In order to do so, he said they had “defined four strategic cornerstones, each grounded on our customers’ needs and expectations…[to] create a completely new customer experience and attract new customer groups.”

One of those strategic cornerstones is performance and motorsport, and I got a closer look at the heart of this strategy when the highly anticipated new i30 ‘N’ was launched to the press at Cadwell Park, on 1st November that year.

I’d attended press launches before on the steering wheel side, and I know how they work. I also know that the majority of staff concerned are contracted for that particular event, and their passion tends to extend to no more than ensuring the timetable for the launch days is adhered to.

This one felt different. For one thing, I’d never met any Hyundai management previously, but I had a good chat to the CEO of Hyundai Motor UK, Tony Whitehorn and I was astouned at how ‘in-touch’ he was. I actually chatted rallying with the CEO of a motor manufacturer – in 2017!

The whole team seemed energised by the ‘N’ performance brand, and from the way they changed the branding of the Clubhouse at Cadwell, one thing stood out – their motorsport programme was central to this; the fourth of their strategic cornerstones.

[Flashback to my teenage years]

I worked in a ‘Total’ petrol station when I was a student and I remember being both stunned and frustrated at the lack of reference to the brand’s sponsorship of major international motorsport teams.

So I decided to add a bit of value and made a makeshift stand-up poster for the counter, depicting Sebastian Loeb’s Citroen World Rally Championship success with Citroen. It was taken down pretty quickly, and I remember being reprimanded by a somewhat bemused retail manager.

“People don’t care about motorsport, Paul. They just want to buy their fuel and go. Actually, while we’re having this chat – what on earth is that in the back of your car, parked on the forecourt?”

“It’s a roll cage…”

[Back to 2017]

After my chat with Tony Whitehorn, I listened to his address to the first cohort of eagerly gathered, freshly breakfasted motoring hacks, and two things stood out to me.

Firstly; Hyundai had picked Cadwell Park, not for its suitability as a race track or its location, but because of its unofficial title ‘the Mini Nurburgring’ and the inherent link that this made with the i30 ‘N’, which – yes you guessed it – took its initial from the infamous German race track.

Secondly; the marketing team were keen to point out at every opportunity, that Albert Biermann – the former head of BMW’s ‘M’ division, had joined two of his colleagues in making a switch to Hyundai as head of R&D.

From these two things, it was clear that Hyundai finally had a strategy for positioning the brand that was at the core of everything it was doing. Words like ‘emotion’ and ‘driving experience’ and ‘performance’ were littered throughout a presentation that linked the DNA of Hyundai’s motorsport programme with their latest product.

After the presentation, while cars were assigned to drivers, I chatted to a journo I’d met at the launch of Infiniti’s Q30 hatchback a few years earlier.

We discussed this very subject, musing over what might have been had the management of the company been so in touch with what people wanted from a car on the day that the Accent WRCs were trailered out of MSD for the last time 14 years before.

Fiddling with a nicely-finished Performance Blue ‘N’ branded pen, I agreed that things may have been a whole lot different. Inside though, I felt a little uneasy – something was niggling, the rally enthusiast in me was stirring.

You see, prior to the launch, I’d had quite a lot of contact with Hyundai’s UK press and marketing team on arrangements for the day, and I’d offered to organise for an example of both the F2 Coupe, and Accent WRC to be in attendance to provide a handy link to the company’s motorsport heritage.

Not only did Hyundai not want me to organise this, I got the feeling that if a journo had turned up driving a 2002 model Accent road car, they would have been asked to leave it at the hotel and arrange a lift to the circuit instead.

This was a completely different company, so proud of what it had achieved since its comeback to the world of motorsport three years previous, and so confident of where it was going in the next three, that it had made a clear decision not to be associated with its former self.

As a rally fan, I was disappointed. I am a follower of the Hyundai F2 Coupe on Facebook now, after all.

But as a marketing and people enthusiast, I was fascinated by the energy that rallying success had brought to a big car manufacturer like Hyundai, and moreover the impact that energy was having.

What a turnaround the brand has seen on the rally stage – and that’s ignoring success on the world’s race circuits, too. In fact, you could say Hyundai has gone full circle in National rallying. When I first started my rally TV presenting career in the early 2000s, Accent WRCs were the car to beat. Then it went to the Subarus, then Ford ruled the roost.

This year, I presented the British Rally Championship, as well as a number of high profile closed public road rallies, including the North West Stages, Three Shires Rally and the highly acclaimed Rali Bae Ceredigion. Not once has a Hyundai been out of the fight for the top places, and the latter of the three featured a fierce battle between two of UK rallying’s brightest stars, Tom Cave and Osian Pryce, both driving Hyundai R5s.

Indeed, even this year’s British Rally Champion, Matt Edwards – who won his title for M-Sport, driving a Ford – switched to a Hyundai R5 for his assault on the UK round of the WRC, Wales Rally GB.

Earlier this year I stood at the Autosport International Show, at the NEC waiting for the launch of the 2019 WRC cars. As the covers came off, the Hyundai was the car everyone wanted to photograph. It somehow seemed to steal the show.

This year, after the last few as the bridesmaid in the manufacturers’ and drivers’ championship the i20 Coupe looked like it might actually be the car to beat for the world title. So despite the low-key way in which the title has been decided this year, with the cancellation in Australia, the victory is poignant.

You could point to Toyota of course, returning even more recently to the WRC and taking the drivers’ title this year with Ott Tanak. But while Toyota Gazoo Racing is a relatively new team, Toyota has won world championships before and its rich history in the sport follows close behind.

I haven’t seen anyone posting a photo of a Hyundai Coupe on social media today, whilst congratulating Hyundai on the 2019 title. In fact, I might do that now and redress the balance.

By the way, you may be pleased to know I accepted the i30 ‘N’ into our ‘Rally-inspired road car’ display.

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Rally Exclusive: Interview with Mike Broad

Mike Broad has competed as a rally co-driver alongside some of the biggest names the sport has ever seen, and in some of the most revered eras, including Group B.

A current Motorsport UK Council member, and President of the British Trial and Rally Drivers Association, he’s a man who knows what he’s talking about when it comes to the special stages. I tracked Mike down for a chat about the year that the Mintex International Rally visited Cadwell Park, way back in 1979.

Mike Broad is someone who I grew up watching in rally videos – that’s what we did in my house! He competed alongside a number of my rally heroes, perhaps most notably Russell Brookes, who we sadly lost last week.

I’ve been lucky enough to interview Mike for rally TV shows before working for MotorSport Vision here at Cadwell Park, and in fact this photo was taken a few years ago when we were talking at the launch of the British Rally Championship.

So when I found out last week that the heralded Mintex International Rally held two stages at Cadwell, I just had to arrange a call with Mike – who came second overall with Per Eklund in the Triumph TR8 – to bottle some memories of the adventure, and get his thoughts on the role race circuits are playing in rallying. Here’s what he had to say…

PW: What do you remember of the Cadwell Park stages of the rally in 1979?

MB: I have a story about those particular stages at Cadwell actually. ‘Pekka’ [Per Eklund] and I almost got done for illegal servicing.

That year, the snow was immense. Stig Blomqvist and Per would pull up at a stage and decide whether or not to drive it – and they were Swedish!

We all thought Cadwell would be wet tarmac, and were quite looking forward to it after all the snow. We’d already had the car serviced and had new tyres fitted, then we got word from John Davenport – who was our Team Manager at that time – who’d somehow got into the circuit and driven it in a road car.

John was waiting for us, with a set of 5 inch snow tyres – basically like bike tyres on a rally car, insisting that the team put these on the car because the snow was that bad. He meant business!

I actually don’t know how Per decided where to start braking – especially in a car like the Triumph TR8, which was not known for its handling.

PW: You came fourth on the second Cadwell stage, 7 seconds behind Henri Toivonen in the Escort RS1800 – surely a more suited car to the conditions – and ended up beating Toivonen to second place in the rally by almost a minute. The tyres worked, then?

MB: Yes, you could say that – we knew Stig would run away out in front in the Saab Turbo, but we never expected to beat the Escorts.

That rally was one of the most memorable of my career – how Eklund drove like he did I’ll never know. It was a real experience!

PW: Your rally career spanned eras which are now revered by rally fans and competitors alike, counting people like Roger Clark, Walter Rohrl, Ari Vatanen, Russell Brookes as team mates; friends. Were you aware at that time of how big that era would become for the sport, and what a part of history you were part of creating?

MB: No not at all, it was just what we were used to. People like Roger [Clark] and Henri [Toivonen] would just be part of the service area, whatever rally you did.

We were aware of how good the Scandinavians were, and they’d keep coming back to do rallies here in the UK. But as we went into the 1980s there were a lot more of them!

When you’re working in an environment with all of those drivers and co-drivers, you just grow into it, you don’t really notice.

PW: Alongside Russell Brookes, you took on the mighty 4wd Group B supercars, often in cars which were fighting well above their weight, for example the 2wd Opel Manta. That must have been hard work?!

MB: It was fun, competing with Russell. He would go into every rally with one goal – to win. There was no other mind set, even when he had no chance on paper. It was exciting, he was a character. You didn’t see it as fighting above your weight, because he didn’t.

PW: Race circuits are coming back into the spotlight in rallying, with Oulton Park hosting a stage of the WRC at Wales Rally GB last month. And then there’s the rise of the Circuit Rally Championship. You competed during eras when alongside stately homes, race circuits provided a different challenge in big events – what role do you think they play in rallying now?

MB: I think we’ll see a huge change in rallying in the next 3-5 years, and thanks to the Circuit Rally Championship, race circuits have already found their place in rallying ahead of that change.

I think we’ll see more closed road rallies come on to the calendar, and I see circuits – with their natural amphitheatre style experience for spectators – being part of big events like these, much like Oulton Park was at Rally GB this year.

I think the Circuit Championship has really found its level – it caters so well for club rally drivers, is entertaining for spectators, and you still get the likes of R5 and WRC cars appearing on entry lists, so the mix is bob-on.

For more information about rallying at Cadwell, visit


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NEW FILM: A very British Motoring Story

What is it with classic British sports cars; they all seem to end in disaster, don’t they?

The AC 3000 ME is one of my favourite cars, it’s so chunky and makes all the right noises. However, a combination of bad luck and bad boardroom behaviour means the car is more myth than legend. Most people have heard of one, not many have actually seen one in the flesh…or fibreglass.

For my latest classic car film, I’m delighted to say I was given the opportunity to get behind the wheel of possibly the best example of this unique car in existence. It has 4000 miles from new and is still on the original tyres it rolled out of the factory on – really!

So it was wheeled out of a private collection, for me to get it dusty. I hope you’ll agree it was worth it, and moreover that if – like me – you’re a big fan of these cars, you think I did this fantastic machine justice.


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Be a Racing Driver, they said…

When I took the job of Circuit Manager at Cadwell Park, I remember wishing I’d had a pound for every time someone told me it wouldn’t be long before I was out on track doing my race licence.

Now, thanks to our useless politicians, those pounds wouldn’t have gone very far so I’m not so worried.

And almost three years on, I’ve given in and got my race licence. Well, almost. Just the medical to go, and with offers to drive a variety of race cars, I’d better hurry up and get it sorted!

If you’ve always fancied getting out on track, but don’t know what’s involved, or if by some glitch of human nature you actually just enjoy watching me talk about motoring stuff on video, you might enjoy my video blog from my licence day.

I hope you do, anyway. Sorry for the political joke (particularly if you’re watching this in 2034).

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World-class TV line-up for new Welsh closed road rally


World-Class Live Coverage Announced For Get Connected Rali Bae Ceredigion

Fans of the inaugural Get Connected Rali Bae Ceredigion are in for a world-class treat as organisers have drafted in the world’s top rally broadcasters to headline ‘Rali Live’ – an exciting initiative to deliver live coverage across the entire event.

Becs Williams and Emr Penlan, hosts of the FIA World Rally Championship’s renowned WRC Live coverage, will help deliver an unprecedented level of live coverage for fans at home and those attending the rally. They will be joined by top-level drivers and co-drivers, in the shape of the event ambassadors, who will provide commentary from some of the live stages.

Action from the historic event, the first rally to use closed public roads in Wales, will be broadcast on Facebook Live from no less than 20 different locations during the daylong, Aberystwyth-based rally – keeping fans up to date with live news, action and results.

Joining the WRC reporters will be the best of British with Matt Cotton, a regular end-of-stage reporter on British and Scottish championship events, and Paul Woodford from rally broadcaster ‘Special Stage’ Rally Review.

There will be live interviews with the top drivers at the end of all eight stages with Special Stage TV’s professional crews broadcasting live action of all competing crews on six of the eight asphalt tests. In addition, world rally stars Elfyn Evans and Phil Mills will be joined by rally legends Dai Llewellin and Howard Davies to provide commentary on both passes of the Nant y Moch stage.

The Rali Live reporting team will also have news from the service park at Aberystwyth University and at the start and finish ramps in front of the town’s National Library.

The Rali Live coverage will run from 8.30am on Sunday 8 September, with all the broadcasts available on the event’s Facebook page.

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Woody’s Tweets…