Ford Performance project

The Ford Focus RS and Mustang GT pairing is one of the hottest stories in recent motoring history, and I’ve finally managed to get behind the wheel of both cars. 

Paul WoodfordEvans Halshaw is working to a brief which is close to my heart; as a fast Ford fan. They are trying to position their brand to capitalise on the excitement these two new models.

They’re doing this by offering a more rounded experience for people who opt for the sports models because they’re looking for something a little different.

My local Ford dealer went through a range of company names above the door, before becoming part of the Evans Halshaw dealer group. But the same passion for Ford Performance has run through the place for as long as I can remember.  (It’s a big part of the reason I bought my own Focus ST from them.)

I used to attend events to celebrate Colin McRae’s rally success with the first generation Focus World Rally Car, and I’ve attended events with my own Ford rally cars. I’ve also dealt with the same Parts Manager, Richard Batty since I passed my driving test Paul Woodfordback in 2001 for cars ranging from Mk3 Fiestas to purpose-built rally KAs and classics such as Mk2 Escorts. (Richard, by the way retires this month, so congratulations to him, and all the best for the future.)

So it was with a sense of pride and – given the two subjects for the weekend’s filming – an even greater sense of excitement that I got to work, bringing this brand, and this brief to life.

Here’s the promotional film, produced to showcase Evans Halshaw’s Ford Store experience. For my #CarFilms edit, CLICK HERE.

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